“Crash Or Bounce” hits shelves at the moment the world needs it most
A major new book on diversity, resilience and organisational design — published as DEI commitments face their biggest test yet.
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As governments retreat and companies capitulate on diversity commitments, a landmark new book makes the evidence-based case for why DEI isn’t an ideology — it’s a business strategy. And it’s backed by voices from Cambridge to Nanyang, Westminster to Wall Street.
Crash Or Bounce – Diversity in a Divided World is a collection of expert essays mapping the real-world impact of DEI — from AI and finance to healthcare and real estate — across the US, UK, Europe and Asia. Written by practitioners and scholars who live and breathe this work, it replaces rhetoric with results.
What’s inside
- Ch. 4 · Tech & AI
- Ch. 6 · Why doesn’t my banker look like me?
- Ch. 8 · Lessons from Asia
- Real Estate Balance · case study
- Operation Black Vote · case study
Three things this book does
What the experts are saying
“This book is a valuable and timely counter to the fashionable rejection of ‘DEI’ initiatives. It makes the simple but powerful point that DEI is not a good deed to help minorities but a means by which all organisations can derive self-interested benefit by fully utilising the talents of a diverse labour force.” Sir Vince Cable, author of “Eclipsing the West” and former Business Secretary (2010-2015).
“This book frames DEI as a question of governance and organisational design rather than rhetoric — an argument that becomes more, not less, urgent in moments of backlash.” Prof. Lionel Paolella, Cambridge Judge Business School
“Crash or Bounce cuts through the noise with rigour, evidence, and real-world insight rather than moralising.”Matthew Dearth, Associate Professor of Finance, Nanyang Business School
“The challenge is not to retreat like the US, but to refine and rearticulate the case for DEI.”Alva Finn, Executive Director, European Liberal Forum
“The case studies illustrate the important role played by organised civic society alongside equalities legislation introduced decades ago.”Baroness Meral Hussein Ece, former Equalities Spokesperson, Liberal Democrats
“Diversity is approached as an evolving commitment — it brings together reflections on what works, what does not, and what may need to evolve.”Jeanne Mpondo ACSI DipPFS, FT Adviser Diversity in Finance Award winner 2024 & 2025
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