Based on analysis conducted by the Liberal Democrats Overseas North American Branch, with practical implications for the Lib Dem Party, this webinar explores how the US Democrats:

• Campaigned virtually to overcome COVID-19 barriers – extending reach, frequency and impact
• Used national digital organising to massively augment local campaigning efforts and fundraise
• Drove the biggest GOTV effort in history, tweaking turnout among key target groups
• Developed simple strategic messaging and ensured consistency of delivery in every channel